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How I Established My Luxury Cosmetic Brand – Akufo-Addo’s Daughter Explains



Valerie Obaze, daughter of President Akufo-Addo has explained her quest for a cure eventually led her to establish her luxury cosmetic brand R&R luxury cosmetic brand in 2010.

Valerie Obaze, trained as a PR practitioner, said she had just one wish after her first child started developing an awful red rash.

“I wanted her to get better and get her beautiful skin back,” the 40-year-old mother said.

In her desperation, Valerie Obaze tried all regular baby oils and creams but the rashes persisted.

She was then introduced to an ‘unlabelled bottle of natural oil’.

Her mother simply called it ‘shea butter’.

“It worked magic on my daughter. Her rashes quickly disappeared and she had beautiful, buttery skin so Stan [Husband] and I started using it too.

“This was the inspiration behind the R& R luxury cosmetic that we see now and all this happened in 2010,” she narrated to a Dailymail reporter.

Asked how she came about the brand name, she revealed that she named it after her daughter, Rebecca Rose, who had the ‘unfortunate rash’.

However, to abreast herself in the new found career, Valerie said she had to take several online courses in cosmetics compliance and organic formulation.

Source: GhanaFeed.Com


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