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Our Industry Is Not Well-Equipped To Support The Development Of Artistes – M.anifest



Rapper M.anifest has said that the Ghana music industry is not well-equipped to support the development of artistes.

Speaking on Daybreak Hitz on Hitz FM, he stated that artistes and creativity in the industry are evolving much quicker than the institutions and infrastructure needed to ensure optimum growth.

M.anifest told the host, Doreen Avio, on Monday, that “so constantly the thing that is making it possible for us to be global is if by the stroke of luck, your artistry which has evolved so much, catches on, whether on TikTok or wherever.”

“It is because of individual exceptionalism artistically that you are seeing some of these things,” he added.

M.anifest noted that there is a lot of work that needs to be done, and structures put in place to make the industry a fertile ground for talented individuals across the country to blossom.

The ‘Big Mad’ hitmaker explained that consistently, artistes have turned into their own show promoters, tour curators among other things while focusing on their craft.

“So there is a lack on the other side…there is a lack in terms of infrastructure and institutions and resources to dip into,” he said.

M.anifest added that “I can’t say that the industry as it stands is positioned to take the most promising talent from local to global.”



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