Gov’t Gives Dstv Up To 21st July To Reduce Subscription Prices By At Least 30%

The Minister for Communications, Digital Technology, and Innovations, Hon. Samuel Nartey George (MP), has called on MultiChoice Ghana to implement a 30% reduction in DSTV subscription fees, citing the strengthening of the Ghanaian cedi and widespread consumer dissatisfaction with current pricing.

The Minister made the demand during a meeting with a delegation from MultiChoice, led by Dr. Keabetswe Modimoeng, Group Executive for Regulatory and Corporate Affairs. He emphasized that the government’s role is to advocate for the welfare of Ghanaians, many of whom have expressed frustration over high costs and outdated content offerings on the DSTV platform.

Cedi Appreciation Warrants Price Reduction

Hon. Nartey George noted that while the cedi has appreciated by 30% against major currencies over the past five months, DSTV subscription rates have remained unchanged. He argued that this economic improvement should translate into tangible benefits for consumers through lower prices.

The Minister acknowledged MultiChoice’s promotional packages but stressed that subscribers prefer a permanent price cut over temporary discounts. He also highlighted concerns about content quality, with many customers reportedly dissatisfied with the programming, except for Premier League football matches.

Deadline for MultiChoice’s Response

The government has given MultiChoice Ghana until July 21, 2024, to formally respond to the request for a price reduction. The Minister expects a detailed proposal by this date to allow for further discussions before the end of July.

Piracy and Local Content Concerns

The meeting also addressed cross-border piracy, particularly the use of unauthorized DSTV decoders from neighboring countries, which undermines local service providers and government revenue. The Minister urged MultiChoice to strengthen anti-piracy measures to protect the market.

Additionally, Hon. Nartey George advocated for increased local content on DSTV, emphasizing that this would boost Ghana’s creative industry and create jobs. He revealed that the government is working on a new broadcasting bill, which will include provisions to gradually raise local content quotas across all platforms.

MultiChoice’s Response

Dr. Modimoeng acknowledged the concerns raised and assured the Minister that MultiChoice would provide feedback by the July 21 deadline. He reiterated the company’s commitment to fighting piracy and balancing consumer interests with business sustainability.

Conclusion

The meeting underscored the government’s commitment to consumer protection, regulatory fairness, and the growth of local content in Ghana’s broadcasting sector. As MultiChoice considers the proposed price adjustments, subscribers and stakeholders await further developments ahead of the July 21 deadline.

Source: GhanaFeed.Com