Entertainment pundit Arnold Asamoah-Baidoo has said Shatta Wale went beyond his limit this time with his publicity stunt.
The dancehall artiste is currently in police custody with two of his boys Kojo Owusu Koranteng, also known as Nana Dope and Eric Venator, alias Gangee after they circulated false information about him being fatally injured in a drive-by shooting.
Speaking on Starr Today with Naa Dedei Tettey, Arnold Asamoah-Baidoo, said Shatta Wale who is not new to controversies and publicity stunts lost the plot this time around.
“When you are pulling a stunt, there are two things you must not do. One, the stunt must not affect the sensibilities of the consumers because at the end of the day then what’s the point? Because you are doing the stunt to fixate our attention on that product, and so it affects our sensibilities we will not buy it.
“Two, it must not be criminal. So for Shatta Wale he missed the plot in pulling that stunt by offending the sensibilities of the consumers and two making it a criminally related matter.
“And for me, I thought he lost the plot. This is not how you pull a stunt. You pull a stunt to generate conversation like he has been doing over the years; to actually put some attention on whatever project he wants to push. So for me, I think he missed the plot this time”.