MTN Set To Bring Back Zone Bundle After Losing Over 3 Million Subscribers
Following a loss of over 3 million subscribers, MTN plans to reinstate the Zone bundle.
MTN Ghana has announced in a text message to all customers, that, its data zone bundle offers will return Friday, May 5, 2023 with revised prices.
“Dear Valued Customer, kindly be informed that effective May 5th, 2023, Data Zone bundles will be available to you with revised offers. Visit www.mtn.com.gh for more information. Thank you.”
The nation’s largest telecom provider MTN sheds more than 2 million subscribers after just one week. When zone bundle was removed from their system.
The telco, which had about 28.1 million active subscribers at the end of 2021, ended March 2020 with 28 million active customers, according to statistics released by National Communications Authority.
However, the decline in number of subscribers could not stop the company from generating GH¢9.91 billion from voice and data services in the first three months of the year, as revealed in its recently released Q1 result.
As at the end of March, MTN still remained the largest telecom operator by subscriber in the country with 37 per cent share of the market.
The telecom industry’s data for March released showed that total active subscriptions across the mobile networks rose marginally by 156,335 to reach 26.4 million as against 28.2 million recorded in February.
While MTN lost 2+million active subscriptions in the month, other GSM operators, Vodafone Ghana, formerly Ghana Telecom, is the national telecommunications company of Ghana had around 9.3 million mobile voice subscribers, representing 13.81% of the Ghanaian market shares whiles AirtelTigo’s subscriptions increased to 7.5 million.
Analysis of the statistics showed that Vodafone retained its second position with 9.3 million subscriptions as it gained 199,186 subscriptions in the month.
AirtelTigo emerged as highest gainer for the month as it added 262,803 new users to achieve 7.5 million active subscriptions in the month.
Despite the marginal rise in the number of active subscriptions, the country’s teledensity declined from 118.05 per cent in to 91 per cent.
Teledensity refers to the number of telephone connections for every 100 individuals living within an area and it varies widely across the country.
National Communications Authority noted that, teledensity is now being calculated based on a population estimate of 29 million as against 24 million being used over the years.
Meanwhile, the figure of active Internet subscribers over the mobile networks rose by 1.2 million to hit 27.4 million by the end of March.
The data showed that MTN also maintained the lead in data customers with 12.8 million and helped drive a 64.4% YoY growth in data revenue to GH¢872 million, while AirtelTigo was 3,365,455. Their market share for the month was 14.20%. Vodafone had 3,072,144. This is reflected in their market share of 12.97%.